How to Create Your Own Social Media Hotspots (No Matter the Platform Because when you show up the right way, you become the reason people gather.)

A few years ago, TikTok seemed limited to dance trends and cute pets. However, after a lunch with a friend who owns her publication business and whose husband works in financial industry, I realized its popularity has evolved. Their favorite platform is now TikTok, highlighting that success lies in not just following the crowd but in strategically building your own audience on each platform. I've come to realize that every platform can offer advantages when approached with right visual and contents. Therefore, I would like to illustrate this with examples from various industries:

1. Business Industries (Finance, Consulting, Publishing, Coaching)

Here's how to create your own hotspot if you're in a business industry:

• TikTok:

   Share short, punchy advice clips, myth-busting videos, industry trends, and personal takes on news.

   Angle: Show up as an approachable expert who makes complex topics feel accessible in 60 seconds or less.

• LinkedIn:

   Publish longer, deeper posts on strategies, case studies, or career advice. Create conversation-starting polls or carousel posts.

   Angle: Build professional authority and thought leadership.

• YouTube:

   Dive deeper with educational videos, financial breakdowns, and expert interviews.

   Angle: Be the go-to resource people binge-watch when they want to level up.

• Instagram:

   Use Reels for fast tips, carousels for visual explainers, and Stories for behind-the-scenes looks at your workday or client wins.

   Angle: Make your business expertise feel relatable and human.

  
  

2. Contracting Business (Roofing, Landscaping, Renovation)

• Facebook:

   Make a hyper-local hub for success stories, project showcases, customer testimonials, and quick DIY homeowner tips.

   Angle: Build trust by being the neighborhood expert.

• Nextdoor:

   Position yourself as the go-to local pro. Post valuable tips (seasonal home maintenance checklists, landscaping ideas) and engage in neighborhood discussions.

   Angle: Actively participate — don’t just advertise.

• YouTube:

   Share project walkthroughs, educational clips (“How to Spot Roof Damage”), and customer stories.

   Angle: Be the educator who demystifies complicated services.

• Instagram:

   Post short before-and-after reels, timelapse transformations, and behind-the-scenes.

   Angle: Showcase the story of each project in a quick, satisfying way.

  
  

3. Wellness Business (Coaching, Yoga, Nutritionists, Therapists)

• Instagram:

   Build an aspirational lifestyle page. Post daily tips, quotes, mini classes, recipes, and personal stories.

   Angle: Inspire small, everyday changes — make wellness feel attainable.

• Facebook:

   Host community spaces. Launch challenges, offer free resources (like meditation PDFs), and run Facebook Lives for classes or talks.

   Angle: Foster belonging and connection beyond just “selling.”

• X (Twitter):

   Create a thought leadership presence. Share quick wellness tips, link to articles, comment on trending health topics.

   Angle: Be the trusted, quick-hit expert who shows up in real-time.

• YouTube:

   Start a show series: "10-Minute Wellness Breaks," "Cooking for Mindfulness," “Desk Yoga for Office Workers.”

   Angle: Create free, valuable content that lets people experience your expertise before they ever book you.

• Pinterest:

   Build a wellness visual library. Pin recipes, outfit inspiration, at-home workout ideas, peaceful lifestyle visuals.

   Angle: Be a visual resource that links back to your blog, site, or programs.

  
  

In summary, you don’t need to chase a platform — you need to shape your message for it. Your business can thrive on ANY social media platform when you understand the platform’s language and tailor your strategy.

Ready to build your own social media hotspot? Let’s make it happen — contact us today! 🚀